Restaurant marketing attributed to covers and revenue
Sturgeon builds audiences from what guests actually ate and when they stopped coming, and sends the campaign by text. It then attributes the results to covers seated and revenue banked, the two numbers a restaurant lives on.
How it works
Audiences from real visits
Target guests by what they did, not by who they are: three or more visits, 45 days away, ordered seafood. Sturgeon counts how many guests match before you send anything.
A message they'll answer
Write the SMS, preview exactly what a guest sees, and launch it. Win-back offers like dessert on the house ask for a reply, so the answer turns straight into a booking.
Attribution in covers, not clicks
Sturgeon follows each campaign from delivered to replied to booked to seated, matching bookings to reservations and checks to the POS. The result is reported as covers and revenue, against what the campaign cost.
Your tools, connected
Messages go out through Twilio, checks come from Toast, Square, or Clover, bookings from your reservation system, and ad spend from Meta and Google, so the return is calculated from all of it.
Questions
How does Sturgeon measure marketing results?
In covers seated and revenue banked. Each campaign is followed from message to booking to the check in the POS, rather than counted in clicks or impressions.
Will Sturgeon send campaigns without my approval?
No, not unless you want it to. Win-back campaigns are drafted for you and wait for your approval before anything reaches a guest.
Which plan includes marketing?
The Full stack plan, which includes guest profiles, loyalty, and marketing.
See your own numbers in Sturgeon in under a week, with your POS connected, your forecasts calibrated, and Stu answering. White-glove onboarding is included.
No credit card. No six-month contract. Your data stays yours.